For Indonesian brands growing beyond the marketplace
Every customer, knitted into one profile.
Rajut unifies customers from your webstore, WhatsApp and stores into one profile, uses marketplace sales as context, and helps bring them back to buy again.
- WebstoreShopify, WooCommerce
- Store & POSCashier exports
- WhatsAppChats & contacts
- Bought Serum Vit C on webstore12d
- Linked Shopee order by QR1mo
- In-store purchase2mo
Marketplaces help you sell.
Your own channels help you stay close.
Great for sales, harder for relationships
Marketplaces protect buyer privacy, as they should. Brands see the orders, but building a direct relationship happens on their own channels.
Owned channels in silos
Your webstore, WhatsApp chats and the till each hold part of the customer. Loyal customers look like strangers.
Enterprise tools, enterprise prices
Customer data platforms are priced and staffed for corporates. SMEs fall back on spreadsheets and the same promo for everyone.
From scattered files to the right message, in four steps.
Connect
Connect Shopify, Mailchimp, your POS and customer lists. Marketplace exports add sales context. Columns map automatically and re-imports are safe.
Unify
Phone-first identity resolution cleans +62 numbers and merges duplicates across phone, email and channel IDs.
Understand
Every customer is scored each night into ten RFM segments, with a full timeline of orders and interactions.
Act
Build an audience, send a personalised campaign, switch on an automated flow or sync it to Meta and Google ads, then see who came back.
What brands can do with Rajut today.
Everything a growing brand needs to know its customers and bring them back.
RFM segmentation, built in
Recency, frequency and spend are scored automatically, so every brand knows its champions, who is slipping away and who is worth winning back.
Unified profiles
One record per person: identities, orders, consents and a full timeline. Shared numbers go to a review queue, and any merge can be undone.
Segment builder
Combine spend, orders, last purchase, channel, product, city, tags, custom fields and consent, with a live count, templates and CSV export.
Email campaigns
A block editor with your brand kit, personalisation, test sends and open and click tracking. Send from Rajut or through your own Mailchimp.
Automated flows
Ready recipes that run on their own: a second-purchase nudge, a restock reminder and a win-back, with steps that send email or tag customers.
UU PDP compliance
Masked contact details with an audited reveal, consent history, data export, correction, erasure and a full audit log, built for Indonesia’s data protection law.
Teams and workspaces
Invite your team with roles, see who created or edited each segment and campaign, and run several brands from one login with their data kept apart.
Weekly recommendations
The dashboard opens with what to do this week, plus second-purchase rate, revenue at risk and revenue by channel.
Integrations
Shopify brings in customers and orders as they happen. Mailchimp receives segments, fields and opt-outs, and sends campaigns written in Rajut.
Ad audiences
Turn any segment into a hashed audience file for Meta and Google ads, so retargeting and lookalikes start from real customers.
Connects the tools brands already use.
Customer data flows in from where brands sell and serve. Audiences and messages go out to the tools and channels their customers actually use.
Data in
Where brands sell and serve customers.
Shopify
Customers, orders and live updates
POS and customer lists
CSV import with auto mapping
Shopee, TikTok Shop, Lazada
Sales analytics only
Website tracking
Page views, products and carts
WooCommerce
Store connector
Customer service and loyalty
Chat and member platforms
One profile per customer
Messages out
Where customers actually read.
Campaigns and automations
Mailchimp
Audience sync and campaigns
Meta and Google ads
Hashed audience files
Broadcasts and flows
Push and in-app messages
For brand apps
Built for Indonesia
Designed around how Indonesian brands actually sell.
Global platforms assume email-first customers and enterprise budgets. Rajut starts from the phone number, the brand’s own channels and the rupiah.
Phone and WhatsApp first
The phone number is the main identity key, matching how Indonesian customers are actually reached.
Marketplace-aware
Reads Shopee, TikTok Shop and Lazada sales for analytics, within each platform’s data rules.
UU PDP ready
Consent and data-subject rights under Law No. 27 of 2022 are part of the product, not an add-on.
Priced for SMEs
An affordable alternative to enterprise marketing clouds and customer engagement platforms.
Secure by design
Contact details are masked, each brand’s data is separated at database level, and every view, export and erasure is logged.
Bahasa Indonesia and English
The interface works in both languages, with rupiah and WIB throughout. Customer-facing messages stay in Bahasa.
Who Rajut is for, and how it earns.
For brands growing beyond the marketplace
Brands whose webstore, WhatsApp selling or stores already carry real revenue, starting with fashion and beauty.
- Skincare: remind serum buyers to restock before they run out.
- Fashion: turn first-time webstore buyers into second-order customers.
- Marketplace-heavy sellers: grow a reachable customer base with package QR claim codes.
Two revenue streams, plus partners
Software that SMEs can afford, plus the messaging they already pay for.
- Subscription: monthly plans priced for the Indonesian SME market.
- WhatsApp messaging: brands send WhatsApp campaigns from Rajut and pay per conversation.
- Partners: agencies can run Rajut for several client brands from one login.
Where Rajut is heading.
Now
Available today
- Shopify and Mailchimp connectors
- Identity resolution with a duplicate review queue
- RFM, retention metrics and weekly recommendations
- Segments, tags, email campaigns and automations
- Meta and Google ad audiences
- UU PDP tools and audit log
Next
Tracking, WhatsApp and WooCommerce
- Website tracking for behaviour segments, like abandoned carts
- WhatsApp broadcasts and flows
- WooCommerce connector
Then
Connected by default
- Package QR claim codes for marketplace buyers
- Customer service and loyalty platform connectors
- Push notifications and in-app messages
- Agency and partner programme
The founder
“Indonesian SMEs deserve the same customer intelligence as global enterprises, at a price and in a language that fits them.”
Endrian Kolopaking, Founder
20+ years in marketing technology. Most recently Martech Practice Lead at TMS Consulting, leading enterprise marketing-operations engagements. Previously Agency Operations Director at MAI and co-founder of the digital agency Rocket. Certified in Salesforce Marketing Cloud and Braze.
See Rajut on real customer data.
Book a 30-minute walkthrough and see how Rajut works for your brand.
Rajut means “to knit” in Bahasa Indonesia. © 2026 Rajut